How I Built a $1,161,250 Sales Pipeline for My Ghostwriting Client Using Organic Content
The underrated lead magnet strategy almost nobody is using properly
“Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.”
This Bible scripture perfectly summarizes how to build a sales pipeline online (and how to succeed in life too).
Give.
Give.
Give.
But it’s the second part that usually trips people up:
“For with the measure you use, it will be measured to you.”
In other words…
How much you give determines how much you get back.
But this is not a conversation about quantity.
It’s about sacrifice.
If a struggling poor person and a millionaire both donated $1 to charity, who made the bigger sacrifice?
The poor person.
They gave a larger percentage of what they had.
So the reward will be larger relative to what the millionaire gave.
This is the secret behind how I’ve helped clients with relatively small audiences build massive sales pipelines online.
The greater your willingness to give…
The greater the return tends to be.
So I constantly push the boundaries on how much information we are willing to give away for free with my clients.
And ironically…
The more we share, the more people want to work with us.
