LinkedIn Copywriting Playbook: How to Write Posts That Move You Up A Tax Bracket

(Even if you suck at marketing)

In July 2024, I returned to LinkedIn after a 2-year hiatus.

The platform had completely changed.

Almost nobody was treating it as a job-seeking website anymore.
More and more people were using it to sell products and services.

I wanted in.

I had just started my ghostwriting business.
And LinkedIn seemed like the perfect place to grow it.

So I started posting…

Absolutely nothing happened.

My posts hardly got any engagement.
Nobody reached out.
And I felt invisible.

Mind you, I had already accumulated 14,000 followers prior to my hiatus.

Their silence was a clear signal that something was wrong with my approach.

Never in a million years did I think it would have anything to do with my writing.

Because at the time, I had already:

• Written 600+ blog posts

• Become a top 10% creator on Medium

• Accumulated 7M+ views

I was also creating content for massive AI brands like NVIDIA, Neptune (acquired by OpenAI), and DataCamp.

So naturally, I assumed writing wasn’t the problem.

Only to find out I was wrong after paying $200 to speak to a LinkedIn coach for 30 minutes.

I didn’t know how to write copy for LinkedIn.

From that day on, I set out to master this skill.

I studied creators whose content I enjoyed.
Reverse-engineered their best-performing posts.
Tested everything to see what worked.

And within 8 months, I made $100,000.

0 ad spend.
0 customers from outreach.

All inbound from content.

Once I realized how valuable this skill was, I started documenting what worked.

That’s when I noticed a pattern…

There were 5 core principles behind posts that:

• Capture attention

• Grow your audience

• Generate leads

I use these same principles today.

Even when ghostwriting for clients who pay up to $5,000 per month.

And in this playbook, I’m going to share them with you…